Cloudveil

Description

Earning respect as designers in the outdoor apparel market and pioneering the soft shell category taught Cloudveil their customers demand superior performance and precision from their products. Carrying their meticulous design through the entire product experience brought Cloudveil to Circumerro in search of a web presence that conveyed their technical and mountain town inspired story. Blending a healthy balance of e-commerce integration and informative and interactive content about the company history, partners, athletes, events and products all worked together to form a site that communicated the brand’s core messages. Circumerro’s work with Cloudveil has evolved together with the brand’s needs to refine and update their message. Blogs and media projects, expanded flash environments, scene 7 integration and search engine optimization have been implemented—all producing a strong web presence focused on key product messaging and sharing the Cloudveil culture.

"We really wanted to stay ahead of the curve in terms of the online experience we offer. Circumerro did a great job of improving the site’s interactive qualities and enabling us to better merchandise key products and their allies. Brand perception is huge for us and we feel very good about the latest web site execution."

– Jeff Wogoman Director of Marketing, Cloudveil Mountain Works

 Interactive Design, Programming, Content Management, Scene7 Integration, E-commerce Integration, Search Engine Optimization