Bank of Jackson Hole

Description

Set amidst a town backdrop with a healthy economy and a steady volume of investment and real estate transactions, Bank of Jackson Hole was familiar with the demand for exceptional banking services. Simultaneously paying notice to the fact that customers have a multitude of choices, Bank of Jackson Hole realized the need to effectively communicate the advantages of their service to the public.

Circumerro developed an ad campaign centered on a series of messages highlighting the advantages of Bank of Jackson Hole’s independence among a host of conglomerate competitors. By focusing on messages involving local ownership, local decision making, reinvestment in the community and a focus on personal relationships, Circumerro targeted the bank’s strengths with a unifying tagline and developed original ads and content. “We answer to no one but you” was selected to summarize Bank of Jackson Hole’s identity and lead the advertising campaign across select visual and audio mediums.